[{"details":"When you enable the Viewing Information Services (VIS) this will allow Samsung to use its automatic content recognition (ACR) technology on your Device to identify and analyze your viewing and engagement activities on the Device. This will include the channels, programs, games, shopping services, and applications you use. We may use this information to provide an improved viewing experience, including by providing content recommendations. If Interest-Based Advertising (IBA) is also enabled, the information collected through VIS may be used to provide personalized ads. VIS is optional and you can disable it any time in your Device settings. See below for the full VIS Privacy Notice.

Viewing Information Services U.S. Privacy Notice

Effective Date: March 15, 2026

Samsung Electronics Co., Ltd., along with our affiliates and subsidiaries (collectively, \u201cSamsung\u201d), respects your concerns about privacy. This Viewing Information Services Privacy Notice (this \u201cPrivacy Notice\u201d) applies to the personal information we obtain through Viewing Information Services (the \u201cService\u201d) from U.S. residents (unless stated otherwise). It does not apply to information collected by other apps, websites or services provided by Samsung. If you are a minor (under 18 years old), please refer to our Viewing Information Services U.S. Privacy Notice for Minors with a parent or guardian, which will help you understand better what information we collect and how we use it.

This Privacy Notice supplements the Samsung Privacy Policy (available at https://www.samsung.com/us/account/privacy-policy) (\u201cSamsung Privacy Policy\u201d), and provides additional information about how we may collect, use and share your personal information in connection with the Service. In the event any portion of this Privacy Notice conflicts with the Samsung Privacy Policy, the relevant provisions of this Privacy Notice will govern.

Information We Obtain

If the Service is enabled, we may obtain information about you via automated means through ACR technology, which will generate a signature unique to certain devices which operate on Samsung\u2019s proprietary operating system (\u201cDevices\u201d). This signature enables the tracking of viewership and other engagement (such as gaming activities or online shopping) conducted on the Device, even within third party applications. Samsung neither collects any video footage nor any content displayed on the Device. The types of personal information we may obtain include:

\u2022\tInformation about your Service-enabled Devices, such as hardware and software information, configurations and settings, and Device and other unique identifiers;
\u2022\tContent information on your Device (including the networks, channels, programs, websites visited, and games played); and
\u2022\tInformation about your usage/consumption of content, including about how, when, and for how long you use/consume content.

We also may collect other information about you, your Devices and apps, and your use of the Service in ways that we describe to you at the time of collection or otherwise with your consent.

How We Use the Information We Obtain

We may use the information we obtain through the Service for the purposes described in the Samsung Privacy Policy and to:

\u2022\tprovide you with the Service;
\u2022\trespond to your requests, inquiries, and instructions made about the Service;
\u2022\timprove and customize your experience on your Device, such as delivering content and responses tailored to you and the way you interact with the Service (e.g. game or program recommendations); and
\u2022\tuse your data to provide personalized ads if Interest-Based Advertisements (\u201cIBA\u201d) is enabled. More details are available in the IBA U.S. Privacy Notice (available at https://smarthub.termsnprivacy.com/terms/US_en/US_en.html).

Information Sharing

As you use the Service, we share the types of information we collect (as described above) to the following entities for the purposes described above.

1.\tSubsidiaries and Affiliates: Samsung branded and non-branded subsidiaries and affiliates which we control or own;
2.\tService Providers/Processors: Carefully selected companies that provide services for or on behalf of us. These providers are also committed to protecting your information.
3.\tOther Parties When Required by Law or as Necessary to Protect Our Services: For example, it may be necessary by law, legal process, or court order from governmental authorities to disclose your information. They may also seek your information from us for the purposes of law enforcement, national security, anti-terrorism, or other issues that are related to public security.
4.\tOther Parties with Your Consent or at Your Direction: In addition to the disclosures described in this Privacy Notice, we share information about you with third parties when you separately consent to or request such sharing.

State Law Privacy Rights

United States residents have rights and choices concerning their personal information. See below for more information about privacy rights that are available to you, subject to applicable law.
\u2022\tAccess: accessing and confirming details about what we collected and to provide your personal information to you in a structured, commonly used and machine-readable format;
\u2022\tDeletion: deletion of your personal information. Please note, deletion of your personal information may also result in a loss of access to the Service. We will not delete certain data that we are required to keep according to law; and
\u2022\tCorrection: correction of inaccuracies in your personal information.

Additionally, you can make certain feature-specific choices about how your personal information is processed, such as whether to enable the Service. You can also make changes to these choices by accessing the Service\u2019s privacy settings.

You can exercise your privacy rights, submit a request as an authorized agent on an individual\u2019s behalf, or appeal our decision with respect to a request you have submitted by going to our privacy rights portal (available at https://www.samsung.com/us/privacy/rights/) or calling us at 1-800-SAMSUNG (1-800-726-7864). You can also contact us about a privacy concern by contacting the Samsung Privacy Office via our webform (available at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries).

Notice To California Residents

If you are a California consumer, for more information about your privacy rights, please see the California Consumer Privacy Statement (available at https://www.samsung.com/us/account/privacy-policy/california).

How Long We Keep Your Information

As stated above, this Privacy Notice supplements the Samsung Privacy Policy, which describes our information retention practices.

Updates to This Privacy Notice

We may update this Privacy Notice from time to time and without prior notice to you to reflect changes in our personal information practices with respect to the Service or changes in applicable law. We will provide you with advanced noticed of any material changes by notifying you through the Service or email if we have one. We will indicate at the top of this Privacy Notice when it was most recently updated.




Viewing Information Services U.S. Privacy Notice for Minors

We (Samsung Electronics Co., Ltd. and our related companies) care about your privacy. This Privacy Notice applies if you live in the United States and will explain how we handle information about you when you use Viewing Information Services (the \u201cService\u201d). If you have any questions while reading this Privacy Notice, we recommend you ask a parent or guardian to help you review and understand this Privacy Notice.

Please note that this is a simplified version of the Viewing Information Services U.S. Privacy Notice made for minors (those under 18 years of age), not a substitute.

Information We Get

When you use the Service, we may collect, and you might share with us, certain information about you. We get this information automatically through automatic content recognition (ACR) technology, which will generate a signature unique to certain devices which operate on Samsung\u2019s own operating system, such as your Smart TV (\u201cDevices\u201d). This signature enables the tracking of viewership and other engagement (such as gaming activities or online shopping) conducted on the Device, even within third party applications. Samsung neither collects any video footage nor any content displayed on the Device. The types of personal information we may obtain include:

\u2022\tInformation about what you\u2019re using: such as what kind of Device you are using, what settings you have turned on or off, and information that lets us know which Device is yours (these are called identifiers);
\u2022\tContent information on your Device (including the networks, channels, programs, websites visited, and games played); and
\u2022\tInformation about your usage/consumption of content, including about how, when, and for how long you use/consume content.

We may also collect other information about you, your Device and apps, and how you use the Service when you allow us. When we do, we will explain it to you.

How We Use the Information

We may use the information we get through the Service for the purposes below. We may not use your information for some of the purposes depending on how old you are. For example, if you\u2019re under 18, we won\u2019t use your information to knowingly show you personalized ads.

\u2022\tlet you use the Service;
\u2022\tmake your use of your Device better, such as by providing recommendations for games or programs to watch; and
\u2022\tlet you ask questions and give instructions through or about the Service and respond to them.

Sharing Your Information

Where applicable, we may share your information with other Samsung companies and service providers that help us run the Service. Sometimes, we are required by law to share information for legal purposes, or public safety. Additionally, we may share your information when you give us permission or request it.

If you don't understand, please ask your parent or guardian to help you understand who we share your information with.

How Long We Keep Your Information

We don\u2019t keep your personal information if we don\u2019t need it. Your information will be kept for as long as it is needed to provide you with the Service, as required by law (government rules) or contracts (promises we made to other companies), or only for as long as necessary for one of the purposes above.

Once it is no longer needed, we will either delete it or anonymize it (meaning we won\u2019t know it\u2019s your information).

What Can You Ask Us To Do With Your Information?

If you live in the United States, you have rights and choices. You (or your parent or guardian) have the right to ask us the following, subject to applicable law:
-\tgive you a copy of the information we have about you and in a way other devices can read this information;
-\tupdate or fix your information;
-\tdelete your information. If you ask us to delete or stop using your information, some parts of the Service might not work as expected. Always talk to your parents or guardian if you are not sure.

Some features in the Service may also let you make choices about how we use your information, such as letting you decide whether to enable the Service. You can change your mind about the choices you make by going into the Service\u2019s privacy settings.

You (or if you\u2019re under 13, your parent or guardian) can make these requests by calling us at 1-800-SAMSUNG (1-800-726-7864) or on our Privacy Rights Portal (available at https://www.samsung.com/us/privacy/rights/). You, or your parent or guardian, can ask questions about how we collect and use your information by contacting the Samsung Privacy Office (available at https://privacypost.sea.samsung.com/ccpa/privacy-inquiries).

Updates to This Privacy Notice

We may update this Privacy Notice from time to time. If we make significant changes, we will let you know before we update this Privacy Notice through the Service or email if we have one. You can always see when we last made changes to this Privacy Notice by checking the date at the top.
","title":"Viewing Information Services","version":"20260317"}]